Your ad platforms are making million-dollar decisions on broken data.
Most companies monitor whether their ads are running. Almost nobody monitors whether their data is arriving. I find where marketing data breaks between systems and fix it before it costs you another quarter.
Every platform claims credit for the same conversions.
Google reports 400. Meta reports 350. TikTok claims 200. But your CRM only closed 500 deals. The math doesn't work, and nobody can explain why.
Your CPA keeps rising but your agency says campaigns look great.
They're not wrong: from their dashboard, performance is fine. The problem is their dashboard is built on incomplete data. The platforms are optimizing toward a partial picture of your customers.
You can't trace a closed deal back to the campaign that started it.
Marketing says they drove pipeline. Sales says leads came in cold. Finance wants attribution. Everyone's working from a different version of the truth.
Your "Direct" traffic is suspiciously high.
When 30–40% of your traffic shows up with no source information, it doesn't mean people are typing your URL. It means your tracking is losing attribution data somewhere between click and landing page.
You're retargeting people who already bought.
Your ad platforms don't know who converted because the customer list they're working from is three weeks stale. You're spending money showing ads to your existing customers.
It's not your campaigns. It's your plumbing.
Your marketing stack has six to fifteen tools that pass data to each other. Your website sends data to analytics. Analytics connects to your CRM. Your CRM feeds audience lists back to ad platforms. Ad platforms report costs back to your dashboards.
Each tool works fine on its own. The problems happen at the connections: where data moves from one system to another. A field gets dropped. A sync goes stale. A tracking parameter gets stripped. And suddenly your ad platforms are optimizing on 60% of reality.
Nobody monitors those connections. Your analytics team watches analytics. Your CRM admin watches the CRM. Your agency watches the ad platforms. But nobody watches the spaces in between. That's where the data breaks: silently, continuously, expensively.
I find where it breaks. I fix it. I make sure it stays fixed.
Find it.
A Signal Quality Audit maps every connection between your website, analytics, CRM, and ad platforms. You get a clear picture of where data is leaking, what it's costing you, and exactly what to fix first. Most companies are surprised by what they find.
Fix it.
I rebuild the data infrastructure so your ad platforms receive complete, accurate, deduplicated conversion data. Your campaigns start optimizing on reality instead of a partial picture. No platform migrations. No six-month overhauls. Targeted fixes, deployed in weeks.
Keep it honest.
Marketing systems drift. Platforms change APIs. New tools get added. Configurations that worked last quarter degrade silently. Ongoing monitoring catches problems before they show up in your performance reports, not after.
This is what I do, every day
Diagnosed a multi-month tracking discrepancy for a major DTC brand: purchase data wasn't reaching ad platforms, inflating CPAs across every channel. Fixed the data pipeline. CPAs came down.
Audited international tracking infrastructure across three countries. Found that conversion tracking was completely non-functional in all three markets; nobody had noticed because the US numbers looked fine.
Took a 281,000-contact CRM database with a 2.95% email open rate and identified that 91% of contacts were dead weight. Cleaned it, built lead scoring, prevented $15K/month in wasted ad spend on audiences that would never convert.
Built cross-channel attribution across six advertising platforms for an enterprise energy company. For the first time, they could see which programs actually drove results; not just which platforms claimed credit.
Let's find out what's breaking.
I can run an initial assessment on your marketing data infrastructure in 48 hours. No retainer, no platform migration, no commitment. Just a clear, honest picture of where your data breaks and what it's costing you.